By Viralnoise
March 3, 2026
Welcome to Edition #2 of The Noise, a biweekly newsletter from me, Alec Puro, the founder of Viralnoise.
Every couple of weeks, I send out:
- ON THE SCOREBOARD 🎬 The films, shows, and projects we're actively scoring (a look at where this music comes from before it ends up in our library)
- FRESH OFF THE PRESS ✨ New albums and sound effects that just dropped. So you don't have to go hunting.
- IN THE WILD 📱 How real creators are using Viralnoise. Stories, collaborations, and the occasional spotlight.
- WHAT I'M WATCHING 📺 Something I'm into right now. A show, a podcast, a recommendation. Just for fun.
- FROM THE STUDIO 🎙️ What's going on in my world. Personal stories and honest thoughts
That's it. Just a look at what's happening from the people making the music you use.
Alright, let's get to it!
On the Scoreboard 🎬
One thing I wanted to share from the past few weeks is a project we've been working on that I think really illustrates what we're trying to do here.
Some of you might be familiar with Skibidi Toilet - it's this animated YouTube series that's become absolutely massive. We're talking like billions of views, kind of massive. It's wild. Anyway, we've been working with them to create a custom library of music specifically for their universe. 🎧 Dystopian, electronic, sci-fi tension stuff that fits the world they've built. It's not just pulling from our existing catalog - we're composing new music tailored to their ongoing episodes.
That's something I really want people to understand about what we do. We're not just handing you a catalog and saying good luck. If you're working on something that needs a specific sound we don't already have, we can make it. That's the advantage of being a company run by composers. And when a project calls for something unique, we're set up to deliver that.
The Green Day film and Double Blind and all the other stuff I mentioned last time are still in progress - no major news to share yet, but I'll keep you posted as things develop.
Fresh Off the Press ✨
We drop a new album every Tuesday and new sound effects on a regular basis, so here's a look at what's recently landed in the library.
NEW MUSIC 🎵
Kinetic Minimalism
Minimalist documentary music with determined building tension and reflective drama. Lots of evolving ostinato patterns in here, perfect if you're working on anything that needs serious, thoughtful storytelling underneath it.
Pop Vocal Transitions 5
Dramatic pop vocals that mix moody tension with bold retro swagger and confident energy. Good for contemporary drama, montages, anything that needs that mix of introspection and attitude.
Classic Soul 1
Big horns, bigger attitude. Punchy brass, rolling organs, and grooves that hit like they're coming through a vintage radio. Pure sixties soul energy. If you need something that feels warm and alive and a little bit dangerous, this is your album.
No new sound effects this week, but we've got over 30,000 in the library already - all professionally recorded, all 100% human-made.
In the Wild 📱
I wanted to spotlight a client we've been working with for the past year now called Brandon TV. Brandon TV is an online streaming platform that creates unscripted reality shows. They'll take someone like Abby Lee Miller from Dance Moms and give them their own series on the Brandon TV platform. It's basically the same model as traditional reality TV, but built for online streaming and a younger audience.
The reason they came to us - and the reason it's been such a good fit - is that the shows they're modeling after are shows we already provide music for. Vanderpump Rules, Real Housewives, that whole world. So they were like, wait, we can use the same music that's already in those shows? And yeah, that's exactly the point. Same composers, same catalog, same quality. Just now available in a way that works for what they're building.
It's a good example of how Viralnoise can work at the enterprise level too. We're not just serving individual creators - we can support production companies and platforms that are doing this at scale.
What I'm Watching 📺
II've been really into this podcast called SmartLess lately. It's hosted by Jason Bateman, Will Arnett, and Sean Hayes. The format is great because one of them will bring on a guest without telling the other two who it is, so you get this genuine, unrehearsed reaction and conversation.
They did an episode with John Williams back in 2024. And I mean, what do you even say about John Williams - he's one of the most legendary film composer of all time. But hearing him just talk about his process, how he got started, the way he thinks about the work - it's the kind of thing where you're on the edge of your seat the whole time. You try to draw comparisons to your own experience, relate to it somehow, even though obviously this guy is operating on a completely different level. But at the end of the day, he's still human, and when he talks about the craft, you can connect to it.
If you do anything creative for a living, I think you'd get a lot out of that episode.
From the Studio 🎙️
I've been thinking a lot lately about why we built Viralnoise in the first place, and I figured it was worth sharing some of that with you.
The truth is, our main business has always been Gramoscope Music - scoring films, providing music for TV shows, working within the traditional licensing world. And we'll keep doing that forever, it's what we love. But the reality is that world is changing. It's been changing for a while now, and the pace of it is only picking up.
There's less network television than there used to be. Fewer traditional pipelines. The younger generation isn't really watching TV the way we grew up watching it - they're on YouTube, they're on TikTok, they're consuming content in ways that didn't even exist ten years ago. And now there's this whole new format emerging called verticals, which is basically a movie cut into like 80 episodes that are each a minute and a half long. People are launching their own apps around this stuff. It's a completely different landscape.
And all of these creators, all of these new platforms and formats - they need music. Good music. Music that's cleared for use and won't get them hit with copyright strikes the second they try to monetize. That's really the whole reason Viralnoise exists. We looked at what we'd been building for several years in the film and TV world and realized there was this massive audience of creators who wanted access to that same quality music, but the traditional licensing world just wasn't built to serve them.
So we built something that was. One simple license, one subscription, music that's been in real shows and films - not stock library imitations - and a team behind it that truly understands what it's like to score something from scratch. That's the pitch, but it's also just the truth of why we're here.
If you haven't tried Viralnoise yet, you can start a 14-day free trial here - no strings attached, cancel whenever. Take the whole library for a spin and see what you think.
We also recently posted a new blog that I think a lot of you would get something out of: Why Royalty Free Classical Music is the Ultimate Content Upgrade.
Before You Go...
Something we've been thinking about a lot is building more intentional relationships with creators across different niches. Exercise content, car builds, makeup tutorials, food, travel - whatever you're working on. If you're a creator and you'd be interested in exploring some kind of collaboration or partnership, reply to this email and let's talk about it. We're actively looking to connect with people who are making interesting stuff.
Talk soon,
Alec