By Viralnoise

March 25, 2026

Welcome to Edition #3 of The Noise, a biweekly newsletter from me, Alec Puro, the founder of Viralnoise.

Every couple of weeks, I send out:

• ON THE SCOREBOARD 🎬 The films, shows, and projects we're actively scoring (a look at where this music comes from before it ends up in our library)
  
  
• FRESH OFF THE PRESS ✨ New albums and sound effects that just dropped. So you don't have to go hunting.
  
  
• IN THE WILD 📱 How real creators are using Viralnoise. Stories, collaborations, and the occasional spotlight.
  
  
• WHAT I'M WATCHING 📺 Something I'm into right now. A show, a podcast, a recommendation. Just for fun.
  
  
• FROM THE STUDIO 🎙️ What's going on in my world. Personal stories and honest thoughts

That's it.

Just a look at what's happening from the people making the music you use.

Alright, let's get to it!

On the Scoreboard 🎬

I wanted to talk about something a little different this time… video games.
We've been providing music for the NBA 2K series for about 15 years now, and both NBA 2K26 and WWE 2K26 just came out with our music in them. I think a lot of people don't realize we do this side of things, so I figured it was worth pulling back the curtain a bit.

The process is actually pretty interesting. The game's creative team will come to us with a direction - the genres they're looking for, the energy they need, the different moods for different parts of the game. And then we pull together curated playlists from our catalog for their editors to try things out with, and they end up using what fits best.

A couple of quick updates on the film side too: Double Blind with Lakeith Stanfield is in the mixing stage right now, so that's about to wrap.

The Green Day film is still waiting on a release date, but when that lands, I'll let you know.

And Real Housewives of Beverly Hills is airing its current season with our music running through it, as always.

Fresh Off the Press ✨

We drop a new album every Tuesday and new sound effects on a regular basis, so here's a look at what's recently landed in the library.

NEW MUSIC 🎵

Backroads Blues Rock - Southern blues rock with bro country swagger and confident groove. Cool attitude, bold energy, the kind of thing that just feels like driving with the windows down on a backroad somewhere.

Cinematic – Ambient Electronic 3 - Dark ambient electronic with ominous pulsing tension and haunting atmosphere. If you're working on anything mysterious, dangerous, or suspenseful - this is the one.

BOOM - Jules x Tristan deliver moody electronic house-pop anchored by strong female vocals and swagger. Something different. Hard to describe, easy to vibe to.

All of these are live in the library right now. Real music, made by real people!

In the Wild 📱

A project I wanted to highlight - we recently did the full music package for two new podcasts being produced by a company called Realm.

One's called The Matchup and the other is Mind Over Mountain. When I say full music package, I mean we didn't just hand them a couple of tracks. We created custom theme music for each show, then built that theme out into bumpers for their commercial ins and outs, plus music beds to run underneath segments. It's basically a complete sonic identity built from scratch.

That's the kind of thing I think separates what we do. Yeah, the subscription library is there and it's massive. But when a project needs something more tailored - something that feels like it was made specifically for them - we can do that too. Composer-led company, composer-led solutions. It's just how we're built.

Also - if you've been following our Instagram, you've probably noticed we've been spotlighting more and more creators who are using Viralnoise in their content (check out a recent post here).

Shoutout to @valeriebangsgarcia, @zoeautor, @thomas.gellert & @halloweenwebring.

We love seeing how people use the music, so if you've got something you're proud of, tag us.

We want to share it!

What I'm Watching 📺

I finally got a chance to see One Battle After Another, the new Paul Thomas Anderson film. Johnny Greenwood from Radiohead scores most all of his movies, and I have to say - I watched it twice on the same flight. Just couldn't get enough.

There's this moment in the film where the action starts building and it just doesn't let up. And underneath all of it, there's this music cue - a very cool piano-based theme, that runs for over 20 minutes straight. Most people probably don't even notice it's there, but that's exactly the point. You feel it. You're anxious, you're on the edge of your seat, and you don't fully understand why. That's the score doing its job.

It's the kind of thing that's incredibly hard to do well. The temptation as a composer is always to make it build, to add layers, to do more. But Greenwood just holds back and lets the tension sit there. It's so restrained and it works so perfectly. Stuff like that is deeply inspiring when you're in the middle of your own projects.

From the Studio 🎙️

Something I've been really trying to do more of lately is just... sitting down with people.

I know that sounds kind of obvious, but I mean it in a specific way.

When you've been doing this for as long as I have - 30 years in the music business - you end up working with people for a decade or more, trading emails back and forth every week, handling projects together, and yet you've maybe only actually sat across from them in person once or twice.

Life gets busy, the work keeps moving, and before you know it, you've got a thousand emails deep with someone but you've never really connected with them beyond the job.

So I've been making a point this year to change that. Taking more time to look within at all the different people we're working with, whether it's music supervisors, editors, production companies, creators - and just reaching out to say hey, let's grab a coffee, let's talk.

And what keeps surprising me is how much you learn. People put you in a box - they know you as the composer guy, the music library guy, whatever - and they have no idea about the other stuff you can do. It goes both ways, too. I'll sit down with someone I've worked with for years and find out they've got this whole other side to what they're building that I never knew about. And suddenly there's all these ways we can help each other that neither of us would have discovered over email.

It's honestly made me think about how we want Viralnoise to feel for the people using it.

We're not trying to be some faceless platform where you log in, grab a track, and disappear. We want to know the people creating with our music. We want to be a real resource - the kind of team you can reach out to 24/7 if you need something, even if it's not exactly what we normally do.

That matters to us. Probably more than I let on most of the time.

Before You Go...

One thing I wanted to flag that I don't think enough people know about - we have single-track licensing available on the site. 

If a subscription isn't the right fit for you right now, you can license individual tracks starting at just $25 for creators with under 5,000 followers.

One track, cleared across all your socials, done.

You can find the full breakdown here.

And if you're a creator who'd be interested in joining our affiliate program - free subscription, your own promo code for your audience, and support from our team - check out the affiliate page on the site or just reply to this email and we'll get you set up.

Haven't tried Viralnoise yet? Start your 14-day free trial here. 

And if you know someone who'd enjoy these emails - forward it their way.
That's the best compliment you could give us.

Talk soon,

Alec